Campaign Created in Partnership with Fingerpaint

Albany, NY – Special Olympics New York today launched “Meet Your Mission,” a campaign designed to recruit and support the next generation of coaches to mentor its more than 67,000 athletes across the state. This multi-channel effort will appear on social media, the web, and in print collateral.

Special Olympics New York is flourishing in several areas, including authentic competition in 22 sports, fundraising, and athlete participation. That rapid growth means more coaches than ever before are needed.

“Our organization would not exist without the passion, commitment, and tireless work ethic of our coaches,” said Stacey Hengsterman, President and CEO of Special Olympics New York. “They are the backbone of Special Olympics New York, and there’s never been greater demand for more outstanding individuals like them. On behalf of our athletes and their families as well as our more than 6,000 current coaches who support them, thank you to Fingerpaint for helping us make this important campaign a reality as we prepare to celebrate 50 years of quality Special Olympics sports in New York.”

Saratoga-based marketing agency Fingerpaint has been instrumental in creating Meet Your Mission, particularly the social media aspect. Each Monday in October will feature #MeetYourMissionMonday posts, Friday will bring #FearlessFriday, and on Wednesdays, coaches and athletes will describe how their relationships have changed them both for the better. Fingerpaint has been a proud partner of Special Olympics New York for several years, and this project was one they were very excited to work on with their team of summer interns.

Bo Goliber, Head of Philanthropy, said, “Knowing that we had the opportunity to help Special Olympics NY craft a message to recruit future coaches was a task we took seriously, and hope we conveyed the passion and mission well. We believe wholeheartedly in this organization, and it was exciting to help this campaign come to life. We look forward to hearing about all the new coaches who’ll be stepping up to meet their mission.”

For those ready to meet their mission, visit https://www.specialolympics-ny.org/lend-a-hand/become-a-coach/ today.


About Special Olympics New York

Special Olympics New York is the largest state chapter in the country, serving more than 67,000 athletes across New York with year-round sports training, athletic competition, and health screenings. The organization also partners with more than 170 schools statewide to offer Unified Sports. All Special Olympics New York programs are offered at no cost to athletes, their families or caregivers. For additional information about Special Olympics New York, to learn more about getting involved, or to make a donation, visit www.specialolympicsNY.org.